Many artists are doomed from the start because they don’t have the proper branding and image that they need. That’s not to say that musicians need to be fake or act like they have a life that they don’t have on social media. It just means that proper branding is key to growing anything for-profit. If your messaging, tone, colors, or logo aren’t consistent, then people don’t know who you’re going to be the next time that they see you. This means people don’t actually know who they’re following or listening to, and that means they’re far more likely to walk away. Branding is about creating something that is memorable and unique in its own way.

This all starts with a logo.  Artists need a proper logo designed, with a professional logo file, and marketing best practices followed. This allows them to create a recognizable brand that speaks for itself and is always consistent. Having a professional logo made opens the door for other avenues, from websites, to clothing lines, to better album artwork, better signage at shows, and so much more.

When you need a website, rest assured that you’re in good hands. New Moon Records websites are built by our sister company, New Moon Strategy. New Moon Strategy is a full-service, best practice marketing agency that builds high-quality sales funnels to generate revenue and maximize exposure and awareness. Whether you want a simple website that has some information about yourself, or a complex website that sells your clothing line and even streams your music - we can handle it.