Changing How Record Companies Operate
At New Moon Records, creating music is about chasing dreams. Some people make music because they love it, some make music because it’s a fun way to pass the time, some make music because they want to be famous - everybody has their reasons.
The Founder of New Moon Records, Jonathan Casanova, spent his whole life dabbling in music - saxophones, trumpets, guitars, pianos, singing etc., but never had the opportunity to take all of this knowledge and do something with it. That is until he began truly studying musical theory, professional musicians, recording studios, and the inner workings of record labels.
Today, he has this to say about what he’s creating with New Moon Records:
“I spent my whole life telling myself that I wasn’t good enough. That if I were to pursue music, I’d never go anywhere with it and I would fail. I lived in that pessimism until I was 22 years old, when I decided that I needed to rebuild everything about my life. Several years later, after tireless work to create a new mindset and a new life, NMR is the culmination of my extensive business acumen fueled by my passion for chasing dreams and living a fulfilling life.
I’m not interested in owning all the rights to an artist’s music. I don’t want artists to feel like they’re signing their soul over. I want to create 50/50 deals - emphasizing the experience of creating music together, and giving artists a way to create their platform. I want to break the barrier to entry for emerging artists and let them know that they too, are enough and can do this.
NMR isn’t about just being some small time record label - it’s about helping people chase their dreams and making memories with them while they’re on their journey. 20 years from now, I want to look back and have positive memories of all the music I had the opportunity to create with a diverse group of artists.”
New Moon Records is a New Moon Enterprises company. New Moon Enterprises is a creative and health & wellness focused operational parent company helping consumers, business owners, and businesses thrive.